by Luke Bobo, originally posted at Made to Flourish.

Usability matters — even with instruction manuals!

We have all had the experience of puzzling over instruction manuals that leave out important details and just don’t “work” to help us fully assemble a product. Many companies seem to think that instruction manuals are an unimportant, inconsequential detail that doesn’t matter.

But in reality, they matter immensely. They lead to either a positive or negative initial experience with a product, and either serve or hinder the customer. That is not an inconsequential detail! Good instruction manuals are, in fact, a form of good marketing because they lead to a better experience with the product and more satisfied customers.

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