Originally posted at the Center for Faith & Work.

Well, guys – the plug has pretty much officially been pulled on all this free fun businesses were having on Facebook. The reach of a business’s organic (not paid) Facebook posts is being dialed down from what was 12% to 1%. Unless a business pays up, they can’t expect their posts to be seen by anyone.

“Yay!” general Facebook users exclaim. “Now our timelines won’t be take up with annoying business posts when I just want to see videos of my friend’s cat playing the piano!” But hold up – you also won’t get to see when Anthropologie is having a sale or the latest on Best Vines…unless those pages pay for you to see it.

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