Originally posted on Profit Works.

Creating a faith-based marketing strategy that is founded on Christian perspectives offers a new way to connect and compel consumers, in some cases even creating a greater brand loyalty across generations of consumers. This article challenges conventional marketing messaging to arrive at a new paradigm and may be better suited for those who have a preliminary understanding the of the tenants of Christian faith. In this chapter, companies like Chik-Fil-A, Hobby Lobby, and Forever 21 are featured to see what these great brands are already doing with faith-based marketing. Get insights into how to use faith-based values to connect with people on a deeper level when marketing services and products today.

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