The Business Case for Faith-Based Marketing

August 6, 2018By DPC EditorResources By Industry

Originally posted on Profit Works. Creating a faith-based marketing strategy that is founded on Christian perspectives offers a new way to connect and compel consumers, in some cases even creating a greater brand loyalty across generations of consumers. This article challenges conventional marketing messaging to arrive at a new paradigm and may be better suited … Read More

The Healing Power of Faith-Based Advertising

August 6, 2018By DPC EditorResources By Industry

By Deborah L. Cohen, originally posted at Reuters. Massage therapist Dan Snyder has discovered it’s better for business with God on your side. The 62-year-old owner of Dan’s Hands Therapeutic Massage and Body Work picked up 10 new customers with just one business-card sized ad in the weekly newsletter of the local Catholic church in … Read More

The Use of Feminism in Advertising

June 15, 2018By DPC EditorGender, Resources By Topic

By Stephanie Walton, originally posted at the Center for Faith and Work. (Since the term “feminism” is such a controversial one, it’s worth defining before we get started. By “feminism,” I’m referring to the cultural conversation on empowering women to pursue the life they want – whether career, family, or both – in a manner … Read More

Ice Cream & Innovation

June 15, 2018By DPC EditorResources By Industry

By Esther Larson, originally posted at the Center for Faith and Work. Just give me an Ice. (pause) Cold. (pause) Morgenstern’s Ice Cream. On a hot summer day in Manhattan, ice cream is pretty much always in order.  Three things I love about the new Morgenstern’s Finest Ice Cream parlor on the Lower East Side?  Innovation. Creativity. … Read More

A Theology of Marketing and Advertising

May 30, 2018By DPC EditorResources By Industry

Originally posted at the Center for Faith & Work. What can we learn about marketing and advertising from studying who God is? How does God brand himself to us and how do we communicate God’s brand as his people? What does it mean to be a divine image bearer? David H. Kim discusses how valuing … Read More