By Faith Nancy Ogutu, originally posted on LinkedIn.

If I can break down the three basic aspects of a business, I would do it as follows:

  1. Marketing is like a person’s dating profile. You want to attract somebody enough to take an interest in you and ask you out…so you post a picture that is brushed, wear that absolutely sexy and fetching outfit, put some make up on and ensure that everything about you is absolutely irresistible…then
  2. He calls, asks you out on one, then two dates. You are now exclusive and he is your ‘boyfriend’ and if you are lucky, he will propose and marry you. That is a Sale. The only problem is, are you everything that you are promising to be?

Click here to continue reading.