By Faith Nancy Ogutu, originally posted on LinkedIn.
If I can break down the three basic aspects of a business, I would do it as follows:
- Marketing is like a person’s dating profile. You want to attract somebody enough to take an interest in you and ask you out…so you post a picture that is brushed, wear that absolutely sexy and fetching outfit, put some make up on and ensure that everything about you is absolutely irresistible…then
- He calls, asks you out on one, then two dates. You are now exclusive and he is your ‘boyfriend’ and if you are lucky, he will propose and marry you. That is a Sale. The only problem is, are you everything that you are promising to be?
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